wedding registry

The Need

A major US retailer was revamping its website, and I was part of the team tasked with developing an integrated wedding registry module. Previously, the retailer's registry was hosted on an external platform, but the goal was to bring it in-house for a seamless customer experience. As part of this initiative, the wedding registry was given prominent placement on the website’s landing page to increase visibility and engagement.

Goals

The client sought a fresh, engaging interface for their wedding registry that aligned seamlessly with their existing brand identity. The goal was to captivate customers with a user-friendly experience, attract more sign-ups, and strengthen their market presence—all while staying ahead of the competition in the wedding registry space.

Scope

Landing Page, Registration Forms and Success Page for the Wedding Registry Creation Module, Leading US Retailer.

Duration

4 weeks.

The Team

Team of 3.

My Role

Front-end development,Requirement Gathering , User Surveys, Competitive Analysis, Wireframes, Usability Tests, Prototypes, HTML/CSS, JavaScript support.

The Process

Remote Co-ordination with onsite and clients -> Creating Survey Questions for onsite ->Requirement Gathering -> Competitive Analysis ->Wireframes ->Usability Tests -> Approval from client ->Style Guides -> Prototypes ->Further Usability Tests -> HTML/CSS support.

Tools Used

Asp.net, HTML, CSS, Adobe XD, Photoshop, Illustrator

The Product

Impact

• It was reported that there was an increase in revenue of about 5% after the creation of the wedding registry module.
• I learned that it is important to keep the user front and center while tailoring unique solutions suitable to the circumstances. It is very important to maintain consistency to maintain the brand image and credibility.

Accessibility Considerations

We ensured that the content is accessible by adhering to the WCAG guidelines by ensuring contrast in colors, adding alt text for images, organizing the content and adding headers for easy navigation with screen readers

Future Considerations

The site is always a work in progress with the client and the IT teams coming up with new and improved ways to make the product more user friendly.