A major US retailer was revamping its website, and I was part of the team tasked with developing an integrated wedding registry module. Previously, the retailer's registry was hosted on an external platform, but the goal was to bring it in-house for a seamless customer experience. As part of this initiative, the wedding registry was given prominent placement on the website’s landing page to increase visibility and engagement.
The client sought a fresh, engaging interface for their wedding registry that aligned seamlessly with their existing brand identity. The goal was to captivate customers with a user-friendly experience, attract more sign-ups, and strengthen their market presence—all while staying ahead of the competition in the wedding registry space.
Landing Page, Registration Forms and Success Page for the Wedding Registry Creation Module, Leading US Retailer.
4 weeks.
Team of 3.
Front-end development,Requirement Gathering , User Surveys, Competitive Analysis, Wireframes, Usability Tests, Prototypes, HTML/CSS, JavaScript support.
Remote Co-ordination with onsite and clients -> Creating Survey Questions for onsite ->Requirement Gathering -> Competitive Analysis ->Wireframes ->Usability Tests -> Approval from client ->Style Guides -> Prototypes ->Further Usability Tests -> HTML/CSS support.
Asp.net, HTML, CSS, Adobe XD, Photoshop, Illustrator
The site is always a work in progress with the client and the IT teams coming up with new and improved ways to make the product more user friendly.
We ensured that the content is accessible by adhering to the WCAG guidelines by ensuring contrast in colors, adding alt text for images, organizing the content and adding headers for easy navigation with screen readers
There was an Improvement in the site traffic rate by 5%. By bringing the registry onto the retailer’s main website, we eliminate the need for customers to navigate away to an external platform. This reduced friction in the user journey and made the process of creating and managing a wedding registry more convenient.
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